Typical Orion Guest
• Spirit of adventure
• Travellers rather than tourists
• May not necessarily classify themselves as ‘cruisers’
• Well travelled and are looking for something different
• Enjoy their creature comforts
• Recognise the value in unique and intimate itineraries

Qualify your Clients
Orion Expedition Cruises has recently profiled our typical guest to understand what type of people they are and what they are looking for from a holiday experience. Two groups have been identified that are the typical Orion guest. We call them our 'Leader' guests and our 'Knowing' guests. Here is a little bit more information about them that will help you identify the right people…

Leader Guests Characteristics 
• Affluent established households, some children
• Above average discretionary income
• Career minded, work for and enjoy success and recognition
• Enjoy sharing quality time and experiences with friends and colleagues
• Want to make a difference and leave a heritage of success
• Seek quality, value for money and choice
• Future focused, visionary and subjective

These guests really value
• Something new and different, of quality with up-market branding and image
• Access to special privileges and unique opportunities
• Quality services and knowledgeable professionals in premium surroundings
• Freedom and knowledge to make informed choices that meet their needs
• Efficient and effective processes giving them more quality time with their friends and associates

Knowing Guests Characteristics
• One or two person, older households, retired or approaching retirement age
• Seeking structure and security they are often resistant to innovation
• Caring and dependable, they often work for the common good of their community of interest
• Value their autonomy and the freedom to select quality over price when they choose to do so
• Conservative, organised, subjective, most important goal in life is to be secure

These guests really value
• Access to quality products and services with proven results that are both predictable and dependable
• Opportunity to select quality over price when they choose to do so
• Recognition and respect for their status
• Structure and routine and are often guided by experiences of their past
• Safety and security in all aspects of their life, where importance is placed on traditions and rules

Do you recognise these people in your client list? They may really appreciate an invite to our information evenings.